Archive - Blog by FortyTwo.VC

The SaaS GTM Stack That Actually Drives Revenue

Figuring out how to add GTM tools to your stack? We break it down via the CARE Framework.

May 20 •

Changing landscape of Pricing Model

AI Just Changed SaaS Pricing: Why Founders Should Think Outcomes, Not Seats

May 1 •

April 2025

Simplifying Sales Compensation

A Beginners Guide for Startup Founders

Apr 24 •

February 2025

Solving the Last-Mile Problem in Enterprise AI Adoption

In 2025, SaaS and AI are deeply intertwined, but many AI startups struggle to win the enterprise buy-in. In this article, we break down the biggest…

Feb 21 •

January 2025

The Marketer's Evolution: From Craftsman to Gardener in an AI-First World

AI is Transforming Marketing Leadership from Perfect Execution to Continuous Cultivation

Jan 15 •

Asutosh Upadhyay

and

SaaS Resilience: Why Software Is More Human Than We Think

No, neither is SaaS over, nor its going away anytime soon

Jan 6 •

Asutosh Upadhyay

May 2024

Partnering with GoodGist

Starting a new role is an exciting journey.

May 29, 2024 •

,

Asutosh Upadhyay

, and

Khushi Maheshwari

February 2024

Road to IPO for Early stage SaaS startups

Feb 27, 2024 •

Decoding the Metrics for SaaS IPO Success

Feb 14, 2024 •

and

Madhumita Phadke

The SaaS IPO Landscape in 2024

Feb 6, 2024 •

and

Madhumita Phadke

October 2023

Embarking on a Journey with Protecto

Championing Data Privacy and Protection

Oct 15, 2023 •

September 2023

Climate Equation: The Growing Role of Green SaaS

Climate tech entrepreneurship is rapidly growing. Though the sector seems vast, all solutions aim to address one of the three key Climate Equation…

Sep 18, 2023 •

Madhumita Phadke

and

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